AIRPLAY 360 ONLINE MAGAZINE

In the Spotlight... PAMELA JOHNSON

2012-01-23T15:28:00.002-05:00

Gospel recording artist Pamela Johnson is in the spotlight this month. Read her story in this month's issue, Page 22 - 23.

Nov/Dec 2011 Issue

2011-12-31T22:12:00.000-05:00

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How to Choose the Right Song for Your Voice

2011-11-29T01:10:00.000-05:00

by Dileesa Hunter

Singers always wish to know how to choose the right songs for their voice. Each voice is unique, and it’s impossible for each voice to sound exactly like the artist whose song they may be singing, no matter how similar they may sound. Often times, a singer will choose an exciting song they love that is near impossible for them to sing or an outdated, boring song they have no connection with because it’s easy to sing in front of others. With so much to choose from, a singer may be left wondering how they can choose the right songs for their voice.

Here are two tips. Singers should always first consider their connection to a song. You must determine whether or not the song and the message appeals to you and speaks to you in a way that you can express musically. Part you as a singer finding your voice is figuring out what you want to say musically, and discovering the topics and vocal styling that appeal to you most and that you can sing competently.

The second thing to consider when choosing the right song is the vocal styling and range of a song. The range of a song deals with how high or low the notes in a song go. When choosing music, it is good to always consider the highest and lowest note of a song to determine whether or not you can sing them well. If not, consider adjusting the key. Sometimes a song needs to be lowered or raised by a key or two in order to fit your voice perfectly. If the range is so wide that changing the key will not help, consider changing the highest or lowest note in the song to something that fits your voice more without making the song sound awkward. You want to be sure that you are singing a song that you can sing regardless of any performance anxiety or nervousness that you may have. Simply adjust the song appropriately and be sure that you can sing through the song perfectly several times before performing it.

Even the most versatile singers need to learn how to choose the right songs for their voice. It can make the difference between a polished, professional performance and a sloppy, amateur performance. Understand, acknowledge, and embrace your range and your strengths and weaknesses in order to be a confident and successful singer.

Dileesa Hunter is an international vocal coach and consultant based in Atlanta, GA. She also records and tours with several recording artists and performs in various stage plays. Born in Manchester, England, She has always been exposed to different music vocal and music styles. Dileesa’s vocal repertoire includes Gospel, Jazz, Rhythm and Blues, Barbershop Quartet and Opera.

Rising Star THERESA NOYE

2011-11-29T00:14:00.000-05:00

Read about Theresa Noye inside this month's issue.

Airplay 360 Nominated for 2012 Rhythm of Gospel Award for Internet Print/Press/Media Group of the Year

2011-10-30T00:58:00.001-04:00

Airplay 360 Online Magazine is nominated for a 2012 Rhythm of Gospel Award for Internet Print/Press/Media Group of the Year. Online voting begins November 1, 2011 and ends March 1, 2012. To vote go to www.therhythmofgospelawards.com and cast your vote for Airplay 360. Thank you for your support!

Sept/Oct 2011

2011-10-30T00:42:00.000-04:00

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Should Gospel Artists Who Fall From Grace Be Given Another Chance?

2011-08-31T23:45:00.000-04:00

We in the Christian and Gospel industry like to think that we’re more forgiving than our secular counterparts. But are we? Do we really believe that Gospel artists who fall from grace should be given another chance to minister to us? Perhaps “us” is the problem. Most Christian Hip Hop artists like The Ambassador, who we feature this month, have a ministry that’s targeted to youth and the world at-large. So, the majority of “us” are not part of their audience anyway. But back to the question at hand: Should they be given another chance after an immoral act? Absolutely! Though moral sin should be avoided at all cost, each time it is exposed in our industry, it brings to the forefront the fact that no one is above reproach. We all have to stay spiritually committed and employ divine safeguards in order to not fall victim to such indiscretions. Still, we should not allow the secular world to have a more forgiving heart than we do as Christians. We’ve watched as Urban Hip Hop artist Chris Brown soared back to the top of the Billboard music charts after a domestic violence issue. And, Hip Hop artists like Lil’ Wayne, T.I., Jeezy and Gucci Mane have paraded in and out of prison with their music peaking, often while they are still behind bars. So, why should Christian artists be made to suffer because of sins? As long as there is repentance, counseling and a restoration process, I see no reason why Gospel artists who have “messed up” cannot be restored and again grace the top of the charts.

Ace Alexander

Publisher/Founder

AIRPLAY 360

Ace Alexander is a national music director, radio personality, speaker and voice over artist. He is a recipient of the Central South Distribution REACH Award. He is a two-time nominee for the R&R / Billboard Achievement Awards for Radio Personality and National Music Director of the Year and a 2010 Radio Stellar Award nominee. He is also a Music & Entertainment Consultant and Founder of Airplay 360. – www.facebook.com/acealexander

August 2011 Issue

2011-08-31T23:35:00.002-04:00

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5 Ways to Elevate Yourself as an Artist

2011-07-18T03:52:00.001-04:00

1. COLLABORATE - Joining forces with another growing artist is a great way to elevate your artistic potential. This includes teaming up for live appearances and collaborations on recorded music. It's great to bounce ideas off someone with similar goals and a like minded thought process. Take a forward approach that will pay off with a broader listening audience and a live performance that will include two great artists instead of one.
2. IDENTIFY YOUR DREAM - Your dream team consists of individuals that understand and support your vision. This group may start as family and friends, yet can easily expand to a thriving fan base. Stay connected with this group because they will be your most important promotional tool. The best live concerts are those filled with individuals that support the artist.
3. PUT IN THE WORK - Create a physical fitness regimen that will help you build stamina and maintain healthy living. In order to belt out a powerful note or perform a high energy crowd favorite a tight fitness regiment will support these demanding activities. The results of putting in work can produce a solid artist inside and out!

4. FACE FUNDAMENTALS - It's easy to rely on talent alone; however, facing the fundamentals ensure your gift is polished and presented the right way. Spending time with a vocal coach and choreographer can be like secret weapons when attacking the stage. Your vocal coach will help with maintaining your voice under demanding conditions as well as recording tips and ways to improve your delivery. Your choreographer will assist with stage presence and designing your live show. Investing in all areas of your presentation are ways to ensure longevity.

5. ADD VARIETY – There may come a time where you may need to switch things up based on your audience or even technical difficulty at the venue. By adding a wide range of material to your repertoire, you expand your performance range and your live show will remain interesting. Consider adding your twist to standard performance material or an acoustic version of your hit record to your set. Showing flexibility and creativity is a sure way to keep your audience engaged and excited about what you next appearance has in store.

--Contributed by Tina A. Fears

Tina A. Fears is the Founder/CEO of Stage Ready LLC in Atlanta, GA. Stage Ready is an artist development firm that specializes in choreography, styling, casting and live production development.

Tips to Get Your Voice Off to a Good Start

2011-07-18T03:25:00.004-04:00

Three simple lifestyle and dietary changes can significantly improve the function and quality of your voice with a very noticeable difference.

Œ Decrease caffeine consumption.

Increase water intake to eight glasses per day.

Ž Warm up your voice daily with exercises learned from a qualified voice instructor.

--Contributed by Mark A. Williams, MD PhD

Mark A. Williams, M.D., Ph.D. is an otolaryngologist (Ear, Nose & Throat doctor) in Nashville, TN. He is the founder of the Voice Care Center of Nashville where he specializes in the prevention and treatment of voice disorders of singers, performers and professional voice users.

What is an ISRC Code?

2011-07-18T03:15:00.002-04:00

ISRC stands for International Standard Recording Code.

This code is a twelve digit international identifier for sound and music video recordings. Many in the industry refer to it as the digital “fingerprint” for each track. Once an ISRC has been assigned to a track, it follows the track regardless of ownership change. It is an awesome tool for royalty collection, administration and anti-piracy safeguards in the digital arena.

The ISRC is made of four parts.

(1) Country Code

(2) Registrant Code

(3) Year of Reference

(4) A Code Assigned by the Registrant

The RIAA (Recording Industry Association of America) is the National ISRC Administration for the United States. If you are a record label, studio, or wish to be an ISRC registrant manager, you may contact the RIAA to find out how to apply for your registrant code. If you don’t want the responsibility of administering a registrant code, there are ISRC managers that are authorized by the RIAA to offer ISRC codes for purchase. CDBaby.com, Postionmenow.com and INgrooves are just a few ISRC managers in the United States.

As the independent producer, record label or studio owner are able to go head-to-head with the major record labels and studios; it is important that they use the tools of the majors and position themselves for major success.

--Contributed by Angela D. Green, Esq.

The articles and/or legal tips provided by Angela Green, Esq. are for informational purposes only, concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and also part owner of Key II Entertainment which is an artist management company. She is also founder and CEO of music publishing and registration service Positioned for Millions.

July 2011 Issue

2011-07-05T10:56:00.002-04:00

June 2011 Issue

2011-06-06T11:12:00.004-04:00

May 2011 Issue

2011-05-08T20:35:00.003-04:00

April 2011 Issue

2011-04-05T23:45:00.004-04:00

March 2011 Issue

2011-03-01T02:05:00.010-05:00

February 2011 Issue

2011-02-20T18:41:00.001-05:00

January 2011 Issue

2011-01-14T03:10:00.003-05:00

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"LIVE" CALL-IN TELE-SEMINAR - Monday, January 24, 2011: How to Market & Distribute Your CD & Digital Music

2011-01-11T01:05:00.012-05:00

April Nevels "LIVE" in Ottawa, Canada

2011-01-08T20:26:00.011-05:00

December 2010 Issue

2010-12-07T23:18:00.003-05:00

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November 2010 Issue

2010-11-15T12:34:00.002-05:00

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Tele-Seminar: Radio Servicing, Tracking & Charting

2010-11-15T12:31:00.005-05:00

October 2010 Issue

2010-10-09T13:06:00.003-04:00

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September 2010 Issue

2010-09-08T16:20:00.005-04:00

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August 2010 Issue

2010-06-07T06:34:00.021-04:00

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May 2010 Issue

2010-01-24T02:12:00.014-05:00

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Trin-i-tee 5:7 Spreads Christmas Joy, Explains Record Success

2009-12-22T21:49:00.009-05:00

by Louise M Moore

Songs like "Holla", "God's Grace", "My Body" and "Listen" are the urban R&B sounds that define Spirit Rising Music's Grammy nominated, Stellar and Dove Award winning group Trin-i-tee 5:7. Angel Taylor, Chanelle Haynes and Adrian Anderson have established themselves as the best selling trio in gospel with six albums to their credit including their latest release "Love, Peace, Joy at Christmas" their first holiday project. The 11-track CD features soulful renditions of Christmas classics like "White Christmas", "Mary Did You Know" and "Joy to the World." Also included are live performances of "O Holy Night", "Winter Wonderland", "Silent Night" and "The Christmas Song" which were recorded for the television holiday special "Gospel Music Channel's Christmas at Union Station" airing this month on the Gospel Music Channel.*

The platinum selling trio has been together since 1998 and have amassed record sales of over 2.5 million. But to get to this point, Trin-i-tee 5:7 have created a unique formula for group harmony. Chanelle Haynes, Angel Taylor and Adrian Anderson are the three dynamic women who make up Trin-i-tee 5:7 and are quick to point out that their chemistry is because they simply gel. In an interview with AIRPLAY 360, T57 talks about their unique experiences, emotions and business acumen that account for their success, both on and off stage.

A360: What role do each of you play in the group?Adrian: I'm the business point person which just means that I attend the meetings for the group and then we come together collectively to make decisions. I'm a writer and singer as well.
Chanelle: I'm passionate about the stage. I'm meticulous about our presentation, the performance being at an optimal level. Period.

A360: What keeps you together as a group?
Adrian: We were friends first and we set a standard that we don't speak for each other. This is a love that we continue to discover and grow that we have for our group and for one another. We have been very blessed to endure and face challenges together. We allow one another to live and that has been a major blessing.

A360: How often do you talk to each other?
Chanelle: Whenever I want to I just call them and I told them when you see my name pop up, it's important. It's not an option. I think the longest I've gone without talking to the girls is probably a whole week but we talk pretty often and email.

A360: Is there one person in the group that really inspires everybody else or do you inspire each other?
Chanelle: I'm the silly one. I called Adrian the other week and asked her if she remembered this one situation with this person we met in New Orleans. It's just a funny story and we just laughed so hard. And after we laughed she said, "You know I really needed that because I had a strenuous day today doing a lot of business." If you've every received an email from Adrian it's always going to start with something of inspiration. She's going to make sure you are uplifted. Angel is the one who is concrete. Basically what you see is what you get. She's our angel.

Adrian: We all have different personalities but what brought us together was our love of music, beauty of life and adventure.

A360: What artists do you look up to?

Chanelle: For me Barbara Streisand and Tina Turner. These women will get on a stage and the world doesn't know the half of what it takes to get up there and perform at that level. When I look at entertainers like Prince and Michael Jackson and at any given moment they can get up there and do what they do like it's their first time. And, the girls and I have that saying. I encourage all independent artists to do it like it's your first time and people will respond to that.
Adrian: I love CeCe Winans for her beauty and grace and Vickie Winans for her business savvy and Vanessa Williams because she's maintained a consistent class about herself when she went through. She overcame and blew people away and she stayed true to who she is and showed her beauty and became an award winning artist.

A360: What's your advice for Indies as far as establishing a solid foundation?
Adrian: Artists have to understand that their talent is one aspect of themselves that they present to the public. At the same time when you're off stage you still have interactions with people. Being talented is not a passport to being rude and condescending because you can get on stage and sing. Your character is always to be at its best or in process and humble. I think that is so important to be balanced and that you have to groom all of yourself. At some point people aren't going to care to see you on stage anymore.
Chanelle: The girls and I had a performance and for some reason three consecutive shows my voice was just being really weird. I could not deliver the notes and control that I did on the album. And my manager always said if you can't do it live don't do it in the studio. I mean I started freaking out. I really got scared and it was a humbling moment because God showed me how bad I needed him. Because here I am at a relatively high point in my career and I can't sing. But I was interceding and praying and saying, "God I really need you." I've taken my gift for granted and I assume that every time I get on stage I'm going to blow everybody away with my wonderful voice. And for three shows God said, "No you won't." But God restored my voice back to me. I can't explain what happened but it was a moment of humility and God getting me back on track whereas I will never again take my gift for granted.

A360: Who are some artists you've met that had that humble, sweet, selfless spirit?
Chanelle: In all of our travels, and we've traveled the world we've had the pleasure of meeting some of the nicest people. (Country music star) Wynonna Judd was so gentle and kind and down to earth and was a wonderful testament to me, and Amy Grant too. They were just sweet and gentle. These people have sold millions of records and are adored around the world and they just wanted to let Trin-i-tee 5:7 know that they're our newest fans and how much they love our music. Kurt Carr is amazing too! He wanted us to come to his house and he told us he was having a Super Bowl party and we get to his house and the Super Bowl party was him and us. He made a party just for us. There are some amazing people out there.

A360: What is it like working with Matthew Knowles?
Chanelle: One of the things that Matthew told us a long time ago was that "the whole planet is my territory." And that has always made an impression on me that I don't have to put myself into a box.

Adrian: It's been an education and it has sharpened our skills and has made us more empowered and even more independent. What independent artists have to know is that this is a business. If you're going to be out there putting out records and doing engagements, you have to be able to contribute to your branding, imaging, packaging, consistency, and infrastructure for your own company working in partnership with the label. You have to understand that labels' budgets have diminished and those budgets are not going to return. You have to operate from a whole new place. We've been around years and we continue to grow and learn more and more and still have goals to achieve together and apart. If you want an education, go to Matthew. He's not going to sugarcoat anything. He's going to be very direct with you. And he's going to let you know what it really is so that you can achieve because he wants the highest good for you.

A360: So what's next for Trin-i-tee 5:7?

Adrian: We'll be doing another project next year. But we will continue to be on the forefront and encourage one another and inspire humanity.

For more information on Trin-i-tee 5:7, go to http://www.trinitee57.com/ or visit their MySpace page at www.myspace.com/trinitee57.

*Check your local cable listings for broadcast times of Gospel Music Channel's Christmas at Union Station featuring Trin-i-tee 5:7.

Why You Should Reinvent Yourself in the Coming Year

2009-12-14T11:29:00.003-05:00

by Delroy Souden

With 2009 coming swiftly to an end, I cannot help but wonder what's in store for the music industry in 2010. Many of us have taken some hard knocks as a result of the economy; many of us have managed to stay afloat. What is obvious is this: Come 2010, we all have to reinvent ourselves if we want to continue to be a part of this industry; we all have to step up our game and come correct, it sure can't be "business as usual." Heading into 2010 will surely be difficult for some, but let me urge you to seize the opportunity and make the very best of it. With this said, indie artists have a chance to step their game up and really make some serious noise come 2010. Get connected with the right producers; write good materials; seek out good studios and engineers that are going to make you sound your very best; and do your homework.

Come correct or don't come at all! You have been ridiculed, scorned, and looked over enough. If you're in it just to get some CD sales, an award or two, or to get noticed by everyone, then you're in it for all the wrong reasons. If you know that you've got the God-given talent to make some noise and bless some souls then, do you and allow no one to put you and your ministry down. Finally, align yourself with those who have your best interests at heart. You probably will have to go through the screening process, but eventually you'll find people that have your back.

Make 2010 your year to shine. Do not allow anything or anyone to come between you, your God and your blessings.

Delroy Souden is CEO/founder of EnSoundEntertainment.com which provides information and features on Independent Christian artists. Souden is also a recording artist, songwriter and Internet radio personality. His website http://www.ensoundentertainment.com/ is a leading portal for Gospel information and news.

Indies, Are You Paying Your Taxes?

2009-12-14T11:19:00.003-05:00

by Angela D. Green

There are many artists who are so engrossed in the creative side of their business or trying to make a living, that they sometimes neglect the administrative side of their business. One important administrative job is paying taxes. As an independent artist you are running your own small business.

Artists produce their own product (music, compact discs, posters, t-shirts, etc.) for sale directly to consumers and contract their services as a performer, producer or recording artist to name a few. Even though you do not have an employer taking your taxes out for you, Uncle Sam still expects his share of the pie. It is important that you develop healthy practices now, in the beginning, before you start making the large sums of money. There is a reason why many artists are audited by the Internal Revenue Service. Some of them have been forced to sell their homes, personal belongings and achievement awards to pay delinquent taxes.

Find a good tax preparer who can help you stay on the right side of the law. As your business grows, you may need the services of a payroll company. Either professional will be a lot cheaper than a tax attorney.

The articles provided by Angela Green, Esq. are for informational purposes only, concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and part owner of Key II Entertainment, an artist management company. She is also founder and CEO of Positioned for Millions, a music publishing and registration service.

Wess Morgan's Intimate Story of How His Ministry Was Born

2009-11-17T08:51:00.007-05:00

by Louise M Moore

Stellar award nominated artist Wess Morgan has come a long way. His story of pain, hope and redemption has reached the world. He has been transformed from a drug and alcohol user into the successful independent artist, label owner and family man that he is today. But it was more than five years ago when a mix of cocaine, alcohol and road rage nearly cost him his life.

He was speeding at 90 miles per hour on a Nashville interstate with a front and backseat passenger when his vehicle slammed into an embankment, flipped over and crashed into a concrete wall. In an instant, he thought he had lost everything.

Despite the intense impact of the crash, Morgan never lost consciousness, and was not hurt. Not even a scratch. But as he crawled from the wreckage of the mangled, overturned car, he could see that his friends were not OK. They were both lying helpless, covered in blood.

When police arrived at the scene, Morgan was quickly arrested. Not knowing what his fate would be, he sat handcuffed in the backseat of the police car gazing at the LifeFlight helicopter as it airlifted his critically injured friends to Vanderbilt University Hospital in Nashville. "That is your friends that you probably just killed," Morgan remembers the officer saying. "You'll probably spend the rest of your life in prison for vehicular homicide."

"My heart dropped to my feet. Blood rushed to my head," recalls Morgan, fearing that he had killed two people and sealed his fate with life in prison. But by the grace of God, his friends survived.

The violent, reckless events of that night did not depict how Morgan's life had begun. He was reared in a Christian home. He, along with his parents, Pastors Joseph and Yolanda Morgan, and his siblings Joey and DeLana, had traveled and sang together for many years. But in spite of his upbringing, Morgan began using drugs and alcohol by the time he was 10 years old. His life began a downward spiral that resulted in substance abuse, jail time and recovery centers.

Although he had later gotten married (to Betsy) and had two children, Malachi and Elizabeth, he would still go back to crack houses; disappear for long periods of time and go back and forth to jail.

"While I was in jail (after the wreck) I began to talk to God and ask him for a strategy to get out of this situation and better my life," says Morgan. "I wanted to get out of jail but I knew that if I didn't have a strategy I would end right back in there."

"God gave me a strategy and went into 100 percent accountability to my family. I never went anywhere without them. I didn't trust myself."

Answering the call on his life to minister and use his musical talent, Morgan released in 2007 his debut album Look At Me Now on his own record label Bowtie World Music. The title song was Morgan's personal testimony of how God changed his life in the face of the naysayers who thought his life was hopeless. He was simply saying, "Look at me now!" Since the release of his first CD, he has earned a Stellar Award nomination and has become well known and respected in the gospel and Christian music industry for his raspy, soulful, tenor voice on songs like Look At Me Now, It's My Pleasure and He Brought Me Out, an upbeat collaboration with gospel legend Daryl Coley. Morgan's much anticipated sophomore project Under An Open Heaven was released October 2009 and is already a blessing to the body of Christ. And, his non-profit organization, Repre Foundation, is working with churches, government programs and community centers to deter youth from drugs and alcohol use, creating a safehaven for prevention and recovery.

It's been more than five years since that near fatal accident, and Morgan is officially released from his probation. Associate pastor and senior worship leader at Celebration of Life Church in Nashville, he travels the world singing and preaching about how God resurrected him from a life of irreparable shame. But, most of all, his incredible testimony has resonated with the world, offering hope and redemption from the life of a condemned man who stands now completely transformed.

For more information on Wess Morgan, go to http://www.wessmorgan.com/.

You're a Business, Go Sell Somebody

2009-11-16T22:03:00.003-05:00

by Nicole B. Simpson

You are a business! We have spent time discussing the natural gifts God has entrusted to you to provide financial stability and peace in your life. We've learned how to identify our passion, share our vision with others, create a plan of action and finally work diligently to accomplish our goals. Our final mission begins and ends with our commitment and character.

You may have the best business, the most anointed CD, or the greatest testimony in the world. However, if no one knows you exist, then your labor will be in vain. While I understand many believers feel that God will make a way, that does not negate your responsibility to knock on doors letting people know what you have to offer. This is where most people get stuck. They do not want to "self-promote" a project or business that they connect to ministry. So I ask you, "What are your motives?"

When you can clearly define your motives, if it is a business, then you must promote. I would like to distinguish between the two from personal experience. As a traveling evangelist, when I began ministering years ago, I was humbled by the invitations I received and based on my naivety, I would accept invitations without discussing practical matters that have a financial cost. It didn't take me long to determine that I cannot continue to minister beyond a certain distance without having some structure. While I am personally opposed to "pre-set" financial agreements because I believe a laborer is worthy of their hire and that God will provide for me, I am still responsible to ensure all travel arrangements are appropriately negotiated. It's ministry and because I am walking by faith, I trust God will provide.

However, as a certified financial planner who teaches economic empowerment, if I am invited to a church, it is strictly business. While I may utilize Biblical principles and I believe it is a form of ministry, I must be adequately compensated for my expertise. In addition, I must promote, advertise, make phone calls, and provide references-I MUST SELL MYSELF! How else will people know I have something valuable to offer if I don't tell them?

That represents our commitment to success. The other critical component to our success deals with our character. Do we operate with integrity? Do we honor our word? Can we be trusted to keep a deadline? Your reputation as a business owner will either open doors or close them firmly. If people begin to notice you are always late for an appointment, you don't return phone calls, or you have so many excuses as to why something was not completed, they will not want to do business with you even if you are anointed in that area. I believe God deserves our best and we should operate with a standard of excellence. If you combine honorable character, anointing, and your gift, I believe you have all of the ingredients necessary to have a profound impact on the world! May the Lord bless you richly in your endeavors!

Elder Nicole B. Simpson is a certified financial planner and disaster planning expert who is actively involved in economic empowerment in the penal system, the body of Christ, and the educational system. A compelling motivational speaker, radio and television personality, and author, Ms. Simpson travels throughout the United States teaching basic financial principles with biblical references. Her latest release, "The Ultimate Plan...A Financial Survival Guide for Life's Unexpected Event" is currently available through Tate Publishers and directly online at www.nicolebsimpson.com.

MICAH STAMPLEY: His Season of Blessings, How He Got There

2009-10-14T17:29:00.008-04:00

by Louise M Moore

When Micah Stampley stepped into his season of blessing, he had stopped praying for opportunities. Rather, he submitted himself to the preparation and conditioning that God provided to make him ready for his big break on the national stage. So, when he won the 2004 Stellar Awards National Star Search and began traveling with Bishop T.D. Jakes as the bishop's personal psalmist, the multi-octive singer was well prepared for this new season in his life. The result has been a celebrated musical career with three highly acclaimed albums, multiple Stellar Award nominations and songs like War Cry, Holiness and The Corinthian Song that penetrate one's very soul.

Released in 2005, his debut album The Songbook of Micah was recorded on Jakes' Dexterity/EMI Gospel and debuted at #3 on Billboard's Gospel Chart, the second highest debut for a male gospel artist in Billboard's history. Still reeling from the success of Songbook, Stampley promptly followed in 2006 with his sophomore project Fresh Wind for which he enlisted the remarkable skills of Grammy award-winning producer Aaron Lindsey (Marvin Sapp, Israel Houghton, Byron Cage). Peaking at #6 on Billboard, Fresh Wind was Stampley's first release on his independent record label Interface (formerly Levitical). His most recent release on Interface is Ransomed (2008) and is produced by yet another Grammy award-winning producer, Kevin Bond, featuring the beautiful worship ballad The Corinthian Song penned by songwriter extraordinaire V. Michael McKay.

With all of his experiences, Stampley has gained much wisdom and is obliged in sharing his story with AIRPLAY 360. He discusses breaking into the gospel music industry, realizing his true calling and using good business sense which is greatly complimented by Heidi--his wife, manager, songwriting partner and Vice President of Interface. This is where we began our conversation.

A360: How has it been advantageous having Heidi as your manager?

Micah: By profession my wife is a registered nurse. When the Lord began to really catapult me, my ministry and career through Bishop T. D. Jakes, my wife began to work with me back then and it's been a wonderful experience. I knew that I needed a manager. I needed someone to help me really stay on top of things--the business things. It's kind of difficult for artists to juggle bookings and the whole nine because in my case I had a lot going on. My wife and I have five children and it was just difficult for me to juggle everything. Heidi didn't know anything about the music industry so I was still having to coach her along but she dug in as well and started learning terminology in the industry, helping to negotiate contracts and things like that. She did all her work. She did a lot of studying and asking questions. It worked and now she's telling me, "No, it doesn't work like that. This is how it goes." She has even impressed my attorneys.

A360: You have a large family-five children (Brandon, Micah, Adam, Mary, David). How do you balance family with being an artist and traveling?

Micah: There are times when Heidi has to step back into the role of a wife and a mother and redefine when to step in as the manager. We understand that we cannot accept every engagement that comes our way. A lot of times I'm having to say no because Micah may have a track meet and I'm the assistant coach on the track team. So then Brandon is playing basketball, he and Adam. We also have a nanny that lives with us. The children keep us balanced and humbled.

A360: You've said on occasion that you didn't just pop up on the scene and that you've been a background singer. Can you tell us some of the people that you have done background for?Micah: I've done background for Vanessa Bell. I've done background for Daryl Coley. I've worked with John P. Kee at New Life. For awhile I was Bishop Paul S. Morton's organist at his local church, Greater St. Stephen's in New Orleans, Louisiana.

A360: In your music ministry, who inspires you?

Micah: So many artists. Certainly the ones that I mentioned earlier that I've had opportunity to work with in the past. But the Clark Sisters by far I think have had the greatest influence on my life. Also, Larnelle Harris, Shirley Caesar and The Winans. And, then on a non-gospel end definitely Michael Jackson, Brian McKnight and Babyface because I love ballads so I gravitate toward balladeers. Also, Stevie Wonder and people like that.

A360: Some years ago you won a contest (2004 Stellar Awards National Star Search) which is how you ended up recording on Bishop Jakes' label, Deterity Records. Would you encourage Indies to try out on a talent search as you did?

Micah: Having a major platform will definitely help. When the Stellars launched that talent search and I won, that enabled me to be able to sing in front of the entire industry. Part of the winnings was to perform at the Stellar Awards, the pre-Stellar and then the nominee banquet during the Stellar Awards weekend. And, so I was put in front of the entire industry as a solo artist which is something I had never had before and so doing a Sunday Best (Black Entertainment Television) or Gospel Dream (Gospel Music Channel) are major platforms and they really brand you, especially television. And I've had the opportunity to be branded via TBN (Trinity Broadcasting Network). Bishop Jakes was the first person to bring me on a national platform on TBN, and from that moment God has given me tremendous favor with Jan and Paul Crouch and they've just called me back. So having a major platform like that, I would tell anybody to jump into those things because it will help brand you as an artist.

A360: Does that mean that everyone should pursue a singing career?
Micah: Well, a lot of times we tend to think that we're supposed to be recording artists if we have musical ability. We have to be sure that we know what God is calling us to do because somebody has to be the minister of music at the local church. Somebody has to be the worship leader. Somebody has to be musical director at the local church. Everybody is not supposed to be on the road so you have to be sure that God is calling you to be a recording artist and that you're supposed to be traveling and doing all these things. Because the truth of the matter is, there's a lot that has to take place right there in the local community.

A360: How hard was it for you and your wife Heidi to realize that now it's time for you to really be a recording artist and tour?

Micah: I was at my own local church minding my own business when they found me. I was leading worship and the minister of music was ill at the time and Marcus Dawson who is Bishop Jakes' road musician came in to fill in for the minister of music. He heard me leading worship and went back and told Bishop Jakes about me. They invited me to the Potters House. This was February 2004 and I ended up going out there ministering at both of his services and he offered me a recording contract. Unfortunately, we never really locked down on the deal and that's why I'm independent now. But I traveled the world with Bishop. He and I have a great relationship. But again, they found me. And I stopped praying for opportunities back then and said, "God just make me ready, process me, take me through what you need to take me through and make me ready so that when the opportunity comes I will have longevity." Because a lot of artists come on the scene and have hit songs and then they disappear. A lot of times that character building hasn't taken place. Your gift can put you somewhere and your character can't keep you there. I've had a slow build here and I'm grateful for that, that I didn't just pop on the scene, that God has been processing me and making me ready for this.

A360: So do you like being independent?
Micah: I do but being independent has its challenges as well. Radio for one has been a huge obstacle for me and for many other independent artists. I think that the major machines kind of dominate the charts, dominate radio and I don't know how to really break into that.

A360: Any last advice for Indies?
Micah: Know the industry. Learn the industry and the business side of things because a lot of times we get taken and sign things we're not really sure about and then in the long run, we're stuck and can't go anywhere because we signed something and didn't read the fine print. I know we've heard that over and over again but it happens and it continues to happen so we have to be sure that we understand the business.

In his personal journey as a recording artist, Stampley's character and movement in his season of blessing has put him on an international platform where he has found favor, developed relationships and amassed throngs of fans to ensure that he will not be another "one hit wonder" but an artist with anointing, substance, character and longevity.

For more information on Micah Stampley, go to http://www.micahstampley.org/.

Is Radio, Major Labels Fading Into Oblivion?

2009-10-14T11:22:00.005-04:00

by Delroy Souden

It is with much hesitation that I write this article; however, if I choose not to say what's on my mind, it will leave me feeling like a big hypocrite so here I go.

I have noticed that the state of the economy has left some of us feeling helpless, withdrawn into our own little worlds and quite honestly, depressed and sometimes detached from those we love dearly. The same appears to be true with the music industry. The music industry seems to be helpless, not knowing what to do to make a strong comeback. Is this a sign of the times?

Recently, the FCC auctioned 122 licenses that netted $5.25 million and nearly a third were left unsold. This off course is a sign of the current climate in which we are. Radio is losing advertisers and some stations are slowly fading away. Have the ills of the music industry finally caught up with them? Will there be a recovery from the mess that they are currently in, or will they continue to sink deep into oblivion? Well, if this isn't sending a strong message, then I don't know what is! Suddenly, it seems like the industry is steering towards the dock of the independent gospel artists. Award shows are finally acknowledging these artists in greater numbers than they ever did in the past but is this happening just until the storm passes over and the major industry lions start to roar again?

I must admit that I am still not convinced that independent artists have arrived in the eyes of the major players that appear to have finally seen the light. What I do believe is that these artists are being used to fill the temporary vacancies left by the major artists who have suddenly disappeared from the scene, at least for the time being. And, when they return (when the US dollar is hot again), Indies will once again be shoved aside.

These are the questions that I'd like to ask, and hopefully someone will answer them:

1. How can you, a major force in the industry, honor or acknowledge artists who commercial radio is not even supporting?

2. Have these commercial listeners ever heard of these independent artists who are never played on commercial radio?

3. Even if one or two of these independent artists win your award, will the general public know who on God's green earth they are?

4. Will commercial radio be playing their music the day before or after they win, and will it really make a difference in influencing their airplay selections?

Although having said this, I have to admit that for the first time, I am overjoyed that I am not seeing the same 10 or 20 artists showing up on the ballot this year as in previous years. Now, if only we can get radio to wake up and recognize that there is more to music than the chosen few that they constantly play. This might be a perfect world after all. In these tough economic times when we all are tightening our belts, even the record labels are feeling the pinch. Ironically, even if record companies find the next big thing, they are too scared to spend the money less they sink deeper into financial oblivion.

Delroy Souden is CEO and founder of EnSoundEntertainment.com which provides information and features on Independent Christian artists. Souden is also a recording artist, songwriter and Internet radio personality. His website www.ensoundentertainment.com is a leading portal for Gospel information and news.

How to Find a Good Photographer on Any Budget

2009-10-14T11:13:00.003-04:00

by Adrian Anderson

You have your three looks completed. Your concept for imaging and makeup is solid, and now you're on to planning your photoshoot which requires a photographer. Do you have a budget? If not, do you have anything you can barter with? Here are three scenarios in which you can garner the services of a photographer.

1. Go online and look up photographers in your area. See if you can view their work online and schedule a face-to-face meeting so you can convey your thoughts on their work and then discuss the particulars. See if they will shoot three looks within your budget. Be open to agreeing to two looks if the budget is not agreeable for three.

2. Contact a college or any business near you that teaches photography. Hint: Inquire about using the services of one of the students. If you have no upfront budget, then it is important that you are strategic, patient and flexible. Put an ad on a college campus and provide a student photographer the opportunity to do an actual photo shoot for your CD cover and media use in exchange for credit and professional work to be displayed. Remember, you would be nurturing their career and at the same time building your resource database.

3. Purchase or use a friend's camera and use natural light. Lighting is key. Explain to your friend what you are doing and what you must accomplish. Be determined and resourceful. Now, you must be creative and take a range of poses from different distances because you only need a few great ones! You should definitely become familiar with PhotoShop graphic software so that you can do some of your own touch ups.

Remember this is the age of Twitter, I-Reports, and Blogs so candid pics are used prominently in this new media age. Helpful Hint: If you have a service you can provide to the photographer perhaps you can barter your services in exchange for the photo shoot. That is why it is good to know how to do more than just sing. Always use every gift, skill and talent you have. Pray for guidance and be sincere with everyone you do business with or want to do business with. Relationships will garner you great gain when the funds are low. Every entrepreneur knows that costs are to be kept low; however quality must not be compromised.

I hope you're getting the big picture here because the success of your independent career will always fall on you. Good foresight is beneficial allowing for proper planning. Get in the habit of planning everything you need to do so you can flow well on the day of implementation. Next time we will cover location of your photo shoot, the set/background in line with the art direction chosen for capturing your brand and presenting it in image form. I sincerely pray the best for you, your calling and your dreams.

Adrian Anderson is a member of the Grammy nominated, platinum selling gospel trio Trin-i-tee 5:7. She is also a inspirational/motivational speaker, award winning songwriter and beauty entrepreneur.

VICKIE WINANS: The Ultimate Every Woman of Gospel

2009-09-15T16:17:00.006-04:00

by Louise M Moore

Often referred to as the "Hardest Working Woman in Gospel," multi-award winning Gospel star Vickie Winans is the consummate business woman. Operating as her own manager, booking agent and producer, Winans is, indeed, the ultimate "every woman" of Gospel.

Over a near 25-year career, she has 15 albums to her credit. How I Got Over, released August 25, 2009, is Winans' most recent project and the second CD on her independent label Destiny Joy Records. How I Got Over debuted at #3 on Billboard's Gospel Album Sales chart and is currently in heavy rotation at radio stations across the country.

In a conversation with Winans, I quickly found out why she is truly "every woman." She does it all. Piloting her own destiny, she is in complete control of her music career. Winans speaks with candor and humor about her music, business ventures and how she balances it all.

A360: You are like the "Hardest Working Woman in Gospel." How do you book yourself and manage yourself? How do you do all of this?
VW: Girl, I love it. First of all my hair is so nappy right now that if I was on punishment all they'd have to do is show me a fine-tooth comb and I'd just start crying and asking for forgiveness because girl, I've been so busy I ain't even had time to comb my hair. So here's what you do. You just put on a stocking cap and put on an already combed wig and hit it. Girl, I am so busy. I even had the nerve to learn Pro Tools. Now I'm engineering my own vocals. I'm producing. I've got my own recording label...running that. Turning in the CD probably today. How I Got Over is at radio. I got that out and it's doing great. People are adding it. It's been the most added for the last three weeks. I do manage myself, book myself, run this house. I've got a jewelry store, a wig salon. Oh my God. You name it, it's happening. And I love it. You can't be lazy. Lazy people are broke.

A360: Do you still do the fashion thing?
VW: No, I lent my name and likeness to a company for a year. The clothes are nice but I would probably have some other ideas for designs.

A360: Do you plan on designing clothes in the future?
VW: Did you just ask me was I getting ready to do something else? (laughter) I can do it when I settle down a little bit.

A360: I just read that you are going to be doing a TV show on BET (Black Entertainment Television).
VW: Yes.

A360: Now how are you going to do that?
VW: I've already taped 11 shows. They contracted me for 30. It's a great show. Funny, funny, funny, funny.

A360: It's called "A Time to Laugh" so is it a comedy show introducing other comics?
VW: Yes, but I come on and do a full monologue. Girl, it's hilarious. I play a character where I'm a woman in church. They've got a nice set built. I mean it's really really nice. It's going to come on primetime at 9 o'clock on Sunday nights right after Sunday Best.

A360: So after Sunday Best season starts in 2010, then your show will debut?
VW: Exactly.

A360: Over the years you've lost a lot of weight. What's the difference in your performance from having the weight on and now not having the weight?
VW: Well, it's a difference between breathing and not breathing. You've got to do more than just lose the weight. You've got to get your cardiovascular revved up too. You really need to get on that treadmill. It's hard. It ain't easy. It's hard. And, in order for me to maintain it, I have to just drop and stop eating. I can't just eat a little bit and go on a diet. I can't do it like that. I go on a diet but I like to just go ahead and give me about 4, 5, 6, 7 days and let me just cleanse, purge and do some fasting and nutrients and stuff like that and just drop it. And then, give myself another three or four months and I might gain a couple of pounds and then I just drop it again. But I do it according to the doctor and how they tell you to do the cleansing of toxins. But I just can't do that measuring a quarter of a string bean.

A360: Your new project How I Got Over is doing well. What stands out about this project?
VW: I've got some beautiful songs on it. I've got a song with Tye Tribbett and I've never done a duet outside of doing one with Coconut. And, I did one years and years ago with Marvin. But I've got a duet with Tye Tribbett and it's so hot.

A360: You've had so much success. Where do you get inspiration from to just keep doing everything that you do. Just like when you write a song or record a song. Where does inspiration come for Vickie Winans?
VW: Girl you know what? I've got this little energy, something inside me that just constantly wants to keep on pleasing Him. I never ever stop. It will be 25 years next year and I just don't stop. I never stop. I just keep going and going and I want to get better and better. I don't have to be super, super, super mega famous but I just want to be consistent. And that's what I had planned out to be and that's where God has placed me and I'm so so eternally grateful for that. Just be consistent. You don't have to be super great. Just be consistent. And that's what a lot of people strive to be huge but then you've got to get bigger than that, then you've got to get bigger than that. But if you're consistent you ain't got to worry about meeting too much. Just being right there, chucking right along. Making people like you and being accessible and having great relationships with pastors and constant friendships and loving people and having a good ole time.

For more information on Vickie Winans visit her website at http://www.vickiewinans.com.

Business Smarts: Do You Own Your Masters?

2009-08-19T13:45:00.006-04:00

by Angela D. Green, Esq.

As an independent artist, you need to make sure that you own everything that you create. Your name, likeness, personality and the music that you create is all that you have to market and sell to the public.

Choosing the right recording studio for your project is an important decision to make. However, leaving that recording session as the owner of the masters is even more important. Request that the studio provide you with a Studio Agreement so that you know what services and goods are being offered, as well as what your costs will be to record in the studio.

This should be a Work-For-Hire arrangement with you owning the masters to the recording session. You can negotiate the best deal in the world with your studio; however, when it's all said and done, you get what you pay for. Most studios will not release any audio files until all debts have been paid in full. Therefore, make sure you are financially able to pay all recording fees.

The articles provided by Angela Green, Esq. are for informational purposes only, concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and part owner of Key II Entertainment, an artist management company.

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Coko: The Winner In Me, Making the Transition From Secular to Gospel

2009-08-13T16:21:00.007-04:00

by Louise M Moore

Cheryl "Coko" Clemons is best known as the lead singer of the platinum selling 1990s R&B trio Sisters With Voices (SWV) but with the release of her debut gospel CD Grateful in 2006, she quickly validated her success as a solo gospel artist with Dove, Stellar and Grammy award nominations. Now, three years later, Coko has released her second gospel album The Winner In Me on Light Records and has already received stellar reviews with an impressive debut at #4 on the Billboard Gospel Chart.

Coko's extraordinary, signature soprano voice is in a class of its own. A former member of Hezekiah Walker's Love Fellowship Choir, Coko is well acquainted with gospel. Residing in Virginia Beach, VA, Coko is the wife of Mike Clemons, a producer and drummer for gospel star Israel Houghton. In an interview with AIRPLAY 360, Coko talks about her new project, the transition from secular to gospel and lessons learned from her experience in the music business.

A360: How did the title track The Winner In Me come about?

Coko: The song was produced by my husband and written by my pastor Kerry Smith who wrote the song for his wife. He wanted my mother (Lady Tibba Gamble) to sing it and I heard the song and the words and lyrics in the song I could relate to, so I asked him if I could have it and if he'd let me record it. Out of all the songs on the album I really felt that one spoke volumes so I decided to go with that one (for the title track).

A360: On this album, you collaborated with Kelly Price, Canton Jones and Youthful Praise. Why do you have more collaborations on this project than you did on your previous album Grateful?

Coko: No special reason. It just happened that way. I always work with different producers.

A360: So that means different artists to collaborate with, right?
Coko: Yes.

A360: Everyone has someone that inspires them to do what they do. Who inspires you?

Coko: My mom, my family and my pastor and my church family.

A360: Some artists describe themselves as an urban inspirational or jazz gospel artist? How do you describe yourself?

Coko: I'm just an artist that makes good music. I don't need a title on my name or anything. I'm just an artist that makes good, positive music.

A360: Is there any chance that in future projects, you'll work with the girls of SWV?

Coko: Yes, it's possible that they will be on something else. They were supposed to be on this record but it didn't work out but hopefully something will happen in the future.

A360: Since you made the transition from secular to gospel, have you gotten much advice from artists like Kelly Price who also made the transition?
Coko: No, I don't talk to a lot of people or ask for advice but Kelly was presented around the same time that I was. Me, Kelly and Dave Hollister all came over at the same time. But my husband came over (to gospel) before me. He has been playing with Israel for sometime now.

A360: What's the difference that you experience in the audience between secular and gospel? How is the energy different?

Coko: In R&B they just love you. They want to hear your music. They like to feel good and they'll get with you. In gospel, it's a little bit harder. You have to sing a little harder. If you don't do a few riffs and runs they might look at you funny. You have to sing harder in gospel.

A360: So, do you feel like gospel has embraced you pretty well?

Coko: Yes, I think so. I think at first they were a little leery thinking like here's another R&B artist coming over here singing gospel. But I think now they have come to embrace me and they're being cool.

A360: Are there any lessons that you've learned from secular that you would like to share with our readers--lessons you now use as an inspirational artist?

Coko: Definitely you learn how to take care of your business. Make sure your business is straight. Don't rely on anyone to handle to your business for you. Stay on top of everything yourself. You have lawyers and managers but you still have to stay on top of it to make sure everything is straight for yourself.

As Coko presents The Winner In Me, it is evident that she has completely evolved as a gospel artist complete with a solid foundation of family, spirituality and good business sense.

BeBe & CeCe Winans in the Studio Working on New Reunion Album

2009-08-11T20:38:00.011-04:00

BeBe and CeCe Winans are in the studio working on their new album Still which is scheduled for release October 6, 2009. The Grammy award winning duo's last recording together was Relationships (1994) on Sparrow/Capitol records. Their reunion CD is on B&C/Malaco record label and features the hit single Close To You.

Mr. Del: The Changing Face of Gospel, The Hip Hop Revolution

2009-07-30T13:14:00.005-04:00

by Louise M. Moore

Grammy nominated Christian rapper, songwriter and producer Mr. Del, formerly of the Academy Award winning hardcore rap group Three 6 Mafia, is making his own way in the music industry. His method is not conventional but at a time when radio airplay for Urban Inspirational and Holy Hip Hop artists is expanding, yet remains limited to a select few, Indies like Del have created untraditional avenues for getting their music heard. Born Delmar Lawrence, he certainly doesn't look like your grandmother's Gospel favorite, but the unorthodox avenues he has chosen to follow have proven effective for him. For the June 30 release of his third solo album Thrilla, Del partnered with Universal Music Group for distribution and introduced his new label, Dedicated Music Group, Inc. Under DMG, Del recruits new talent and has already signed Urban Gospel artists Mali Music and MOT. His first solo effort, The Future (2005) on EMI Gospel, debuted at #15 on Billboard's Gospel Chart and his sophomore CD Hope Dealer (2007) on his Holy South label was a successful effort as well. "I take all of my expertise and savvy from secular and channel it for the Kingdom," says Del. "I'm constantly traveling, gaining new fans and creating my own infrastructure just like Punk Rock or Heavy Metal." "Whenever you're underground, you have your own audience," adds Del who employs a dynamic marketing fusion that includes MySpace, YouTube and podcasts as well as radio and TV exposure.
With such clever marketing, Del stays current and visible not only through his own musical performances but also through collaboration with other artists who share a similar vision. Urban Inspirational artist Canton Jones and Gospel rapper Irocc collaborate frequently with Del. "We have formed an alliance," says Del. "These are people I have a spiritual connection with," he acknowledges. "It's not about record sales but it's about us teaming up and laboring together. We have a covenant and respect for each other." Del has also been featured on music with Christian artists Debra Killings, Lisa McClendon and Out of Eden. Additionally, Jazz recording artist and saxophonist Kirk Whalum was featured on Hope Dealer. Perhaps the most prevalent of Del's collaborations is with Holy South, a Hip Hop movement he founded that includes Christian artists like MOT, True and 4Given. "Holy South is my movement, my crew. They travel with me." Despite all of his musical accomplishments, Del insists "music is just a by-product." "The main thing is ministry," says Del whose ministerial duties also include pastoring City of Refuge Church, a non-traditional place of worship in Memphis, TN with a membership consisting of primarily high school and college students. "Success is you being obedient to your calling. Each man is given a measure and your measure may not be the same as mine." "You cannot look at yourself and say I'm successful by looking at someone else's success," says Del. "I'm successful because I'm faithful with what I was given."

For more information on Mr. Del visit www.MySpace.com/mrdelholysouth.

Martha Munizzi is Independent and Loving It!

2009-07-30T01:01:00.004-04:00

by Louise M. Moore

Grammy-nominated, multi-award winning singer, songwriter and worship leader Martha Munizzi is independent and loving it! She recently won her first Dove Award for Contemporary Gospel Album of the Year for Change the World which she recorded on her on own label, Martha Munizzi Music. And, she enjoys the fruit of arduous labor by she and husband Dan Munizzi, who not only serves as her personal manager and executive producer, but also president of their independent label.
Munizzi says she recognized the fruit of their labor was beginning to manifest "when I would go to different churches and people were singing my songs" like Say the Name, Glorious, Shout and Because of Who You Are. But when Prophetess Juanita Bynum during a 2004 Praise the Lord program on Trinity Broadcasting Network put Munizzi's single God is Here on a 20-plus continuous loop, a new cross-cultural gospel star was born. Munizzi characterized it as a "God moment." "It was organic. It was natural."
During the broadcast, Bynum continued to enthusiastically endorse Munizzi's CD, The Best is Yet to Come. "It's a God moment when someone is really blessed by your ministry and they want to tell the world about it," says Munizzi of Bynum's generous praise.
Since then, Munizzi has recorded two more CD projects. No Limits Live was released on the Sony label but Munizzi's latest project Change the World was once again on her independent label and produced by Grammy award winning producers Aaron Lindsey and Israel Houghton. Though major labels have their perks, Munizzi enjoys the autonomy of recording on Martha Munizzi Music. "You have the ability to make your own choices and create your own records with no one looking over your shoulder," explains Munizzi. "I know a lot of artists who want to go independent but we were independent because no one knew who I was but once we started selling CDs (major labels) started calling."
By any measure, Munizzi is one of the most successful artists in the Gospel industry and certainly one of the top independent artists. In addition to her recent Dove Award, she has won two Stellar Awards--one for Best New Artist of the Year (2006) and the other for Special Event CD of the Year (2006) for When He Came, an Oasis Award for International Female Artist of the Year (2006) and a Christian Music Award for Female Artist of the Year (2007). Her music consistently debuts at the top of Billboard charts and she continues to be in demand for concerts, tours and conferences.
But with such success, she is quick to point out that her ministry and career has been guided by the adept leadership of her husband. "Dan is the captain of our team. God has given him the wisdom to lead us," says Munizzi. "Dan has studied this industry and he asks the right questions."
As for the Martha Munizzi Ministries staff, she cautions that "you need to find those people that see the ministry in your music not the money." After all, this is one of the many elements that has contributed to her success. But most important, she states simply that her music ministry is blessed because "God flows through it."

For more information on Martha Munizzi visit www.MarthaMunizzi.com or www.MySpace.com/marthamunizzi.

Kierra Sheard: Growing in the Industry

2009-07-29T23:11:00.003-04:00

by Louise M. Moore

Kierra Sheard has been singing since she could open her mouth. And, it's no wonder considering she is the daughter of Grammy award-winning gospel star Karen Clark Sheard and the granddaughter of legendary choral director Mattie Moss Clark. She's got musical anointing in her genes. She has literally grown up in the gospel music industry.
Sheard was first introduced to the industry as "Kiki" at 9 years old when her mother featured her on the single The Will of God on her album, Finally Karen. What we didn't know then is that a beautiful teenager would emerge several years later with a jazzy, mature sound reminiscent of the Clark Sisters yet urban, edgy and indicative of the diverse musical styling that are uniquely her own. Her first two studio albums, I Owe You and This is Me were very successful--both debuting at #1 on the Billboard Gospel Chart.
At 21, Sheard is all grown up and has relinquished "Kiki". She has released her third studio album Bold Right Life and started a non-profit youth empowerment organization bearing the same name. Additionally, Sheard is featured on Mary Mary's single God in Me on their latest CD, The Sound.
In all of her successes, this EMI recording sensation has amassed a huge fanbase but is still quite grounded. An English major at Wayne State University in Detroit, Michigan, Sheard credits her parents for being so grounded.
"My father and my mother play a huge role in my life," says Sheard. "I can talk to my mom about anything." And her father, J Drew Sheard is "not just my father but my shepherd," says Sheard who attends Greater Emmanuel Institutional Church of God in Christ where her father is senior pastor. So naturally, she gains much inspiration and influence from her family including her brother J Drew Sheard II. Mary Mary, Hezekiah Walker (who she refers to as "Uncle Hez"), Donald Lawrence and Tye Tribbett are also among those who offer the inspiration and guidance that has helped Sheard to grow not only as an artist but as a young woman.
"I pour and take from everyone that I can. When there is an area that I'm weak in, someone else is stronger," she explains.
Recognizing the need for others in her life to offer balance and support Sheard says "I always liked being independent and doing things for myself but I realize I need other people to help me accomplish my goals."
So, what's Kierra's advice for independent gospel artists? "Make sure you have the right people around you. Surround yourself with successful people with a plan and vision."

For more information on Kierra Sheard, go to www.myspace.com/kierrakikisheard.

Spring Allergies: What it Means for Your Voice

2009-07-29T22:33:00.001-04:00

by Mark A. Williams, M.D., Ph.D.

Spring allergies can significantly alter the voice. Voice is not simply formed
at the vocal cords. In fact, the vocal cords themselves simply produce a sound very similar to the sound that pursed lips produce as air is blown through the mouthpiece of a trumpet. When the mouth piece is connected to a resonating chamber such as a trumpet it produces a sound that is characteristically identified as a trumpet.
As singers, and speakers, our resonating chamber is everything that is located above the vocal cord -- the throat, mouth and nose. This resonating chamber is what gives our voice its characteristic sound. Alterations in the
resonating chamber due to allergy-induced congestion and inflammation will change the characteristics of our voice. These changes in addition to posterior nasal drainage can put extra strain on the singer and can lead to vocal cord damage (specifically chronic cough and irritation).
Nasal steroid sprays are frequently very beneficial in treating these symptoms while having very little negative impact on vocal cord function. They are obtained only by prescription. See your primary doctor or an otolaryngologist if you suffer from these symptoms.

Mark A. Williams, M.D., Ph.D. is an otolaryngologist (Ear, Nose & Throat doctor) in Nashville, TN. He is the founder of the Voice Care Center of Nashville (www.voicecarecenter.com), where he specializes in the prevention and treatment of voice disorders of singers, performers and professional voice users. In addition to his medical doctorate, he holds a doctorate of philosophy (Ph.D.) in Pharmacology and Cell Biophysics. His experience as a surgeon, scientist and singer/songwriter permits him to provide voice, ear, nose and throat care to his patients with unique and unparalleled insight.

Branding: How to Set Yourself Apart

2009-07-29T22:25:00.004-04:00

by Louise M. Moore

Think of the most successful artist you know and you'll discover that they have been well branded. Gospel artists like Kirk Franklin, Mary Mary, Yolanda Adams and Donnie McClurkin are at the pinnacle of their careers but along the way, and even now, they continue to promote a brand that resonates with their audience. Yes, they can all sing very well and even with an anointing but most importantly, they are well branded. What exactly does that mean? It means they are known for something--a sound, a look, a phrase--that sets them apart from all other artists. Are there others who can out-sing or out-perform them? Absolutely! But branding has little to do with how well you sing but everything to do with how well you present yourself to the people you want to listen to your music.

Here are some initial steps for branding yourself as an artist.
1. Discover what it is about yourself that really stands out. What is it that you do as an artist that you can build a brand around? Get feedback from your audience, producer and management. Define yourself as an artist so that people will associate you with that great thing that you do.
2. Identify a word, phrase, style of singing or even name that is synonymous with you. And, guess what? You don't necessarily have to come up with the phrase yourself. In some instances, your name could be what you're looking for. Although Kierra Sheard has dropped her nickname "Kiki", most of us have to consciously not utter it because "Kiki" was so perfectly branded with her as much as her signature sound she inherited from her legendary family.
3. Create a logo or symbol that is uniquely yours. Marry yourself to your logo and it will be with you everywhere you go. When you do concerts or make appearances, your logo should be your backdrop.

Once you discover the branding that's right for you, then you can proceed to saturate your audience with it. Wrap your SUV in it. Display it on all of your merchandise. Take every opportunity to promote your brand and watch in amazement as you begin to stand out from the rest.

Louise Moore is an Atlanta-based publicist and marketing professional with several years experience in media including radio, TV and print. In Gospel, she has worked with Creflo Dollar Ministies, Dr. Bobby Jones, Martha Munizzi, Troy Sneed and many others. Louise has written, edited and proofread for magazines, corporate training manuals and inspirational books.

Your Contract: What You Need to Know

2009-07-29T21:33:00.007-04:00

by Angela Green, Esq.

As an independent artist you enter into a variety contracts / agreements for your services over the course of your career. You start off with the managers contract. Then you pray for the recording contract. If you are in high demand, you may need to retain a Booking Agent via contract. The list goes on and on. Every move that you make as you build your career in the music industry is governed by a contract. That is why you need to know some contract rules of conduct.

Rule #1: Never sign a contract or agreement on the spot. No matter how good the deal sounds, it can wait a reasonable amount of time for you to read over the terms of the deal before agreeing to them.
Rule #2: Never sign a contract or agreement that you do not understand. You are going to be held responsible for the terms of the agreement, so you need to know what is expected of you as well as what to expected from the other party.
Rule #3: If the contract needs negotiating, never use the other parties attorney. You need someone who is looking out for your best interest.
Rule #4: If a service contract requires a large payment, never pay the full amount up front. You should be able to make a reasonable down payment. Then you can evaluate and make sure you receive the service promised, paying the balance in full once services have been completed.

These rules could go on from now to infinity because every contract / agreement and situation is different. The four rules above will help you to get through those on the spot situations, buying you the time to consult with your manager and or attorney for guidance.

The articles provided by Angela Green, Esq. are for informational purposes only, concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and part owner of Key II Entertainment, an artist management company.

Creative Stimulus Package for Independent Artists

2009-05-20T21:17:00.007-04:00

by Monique Headley

There are no bailouts for record labels. There are no economic stimulus plans for artists. Lotto is dreamed by many and won by few. While you may be able to secure grant or loan monies to advance a creative endeavor, more likely and in consideration of perceived credit restrictions, the better option may be prudence and to streamline operations.
With the New Year already old, now is an excellent time to review artistic goals, business resolutions and the personal challenges to bring all to fruition. As President Barack Obama said, "Critical situations require urgent approach."
As you review your business operations, consider answering the following questions:
1. How are you financing your business or project?
2. Are you or your investors solvent for continued operation?
3. Can you afford to keep doing business exactly as you are now?
4. If not, how can you change your approach? Be objective and fiscally not emotionally focused.
5. Which of your business operations generate income?
6. How are you growing this part of your business?
7. Which operations are for investment (operations that will generate future returns)?
8. When do you expect investment operations to generate income?
9. Can you wait or do you need sooner return?
10. Are you in a situation of good money after bad?
11. What is the difference between living, operating and reinvestment moneys?
12. Does that difference generate anxiety or are you able to maintain an acceptable level of comfort and growth?
13. What other skills and talents can you utilize to augment operations?
Now is a good time to count your blessings and talents. Critically assess to determine how else you can fortify your business.
Stay encouraged to pursue talents and passions. However, precisely consider how you can use this time of downturn as an opportunity to shore up operations and prevail.
Finally, I did not mention the need to pay your tithes. We often trust God with every area of our life except financially. However, the only way to achieve maximum wealth mentally, physically, and yes financially, is to honor the word of God according to the financial principles outline in the Word. It is a conditional promise of God and His Word cannot return to him void.

Creative executive Monique Headley is President of Launch Media & Entertainment. She has 15+ years of experiencing amassing 60+ Grammy, Stellar, Dove and Unisong awards/nominations while A&R director for two SonyBMG labels. Headley has collaborated with chart-toppers Marvin Sapp, Tramaine Hawkins, Tavis Smiley, Trin-i-tee 5:7, etc.

Aaron Lindsey: Award Winning Producer Shares How to Be Great at Your Craft

2009-04-14T13:10:00.007-04:00

by Louise M. Moore

Aaron LindseyAward-winning super producer Aaron Lindsey is a phenomenon in the music industry. His impressive collection of Grammy, Dove, Stellar and Soul Train Music awards paint an extraordinary picture of his distinguished career and his worth as a music producer, songwriter, musician and clinician.
Having produced Marvin Sapp's chart-topping Thirsty which featured the #1 hit single Never Would Have Made It, Lindsey is certainly on the A-list of Inspirational producers. He has worked with Gospel superstars such as Fred Hammond, Israel Houghton, Yolanda Adams, Martha Munizzi, Mary Alessi, Marvin Sapp, Alvin Slaughter, Micah Stampley, Lakewood Church, Dewayne Woods and Alvin Slaughter.
But amid all of his successes, Lindsey along with his wife Adrian finds fulfillment in mentoring Independent artists. "We take what we learn and put it in bite-sized portions and disseminate it to others," says Lindsey.
Here are a few of those portions Lindsey imparts to up and coming producers seeking to hone their skills and, also artists seeking a good producer to catapult their project to the next level.
· Be hungry and desire to pursue more.
· Never allow satisfaction because it stifles your growth.
· Study your craft and explore different genres including Gospel, Urban, Jazz and Classical.
· Be willing to accept the demand and reality that sounds are changing and you must adjust with the times.
So, what does Lindsey look for in artists that he produces?
· Passion first and talent next. While a stellar voice and talent is great, Lindsey says it's the heart and passion that you as an artist put into a song that matters more to him. "A passionate song lasts longer than one with only great vocal talent," says Lindsey.
· To be driven to their life dream.
· The ability to be open to other options and ways of doing things. According to Lindsey some of the most successful artists enjoy that success because they are open to hearing other views of their music.
Aaron Lindsey Shaped by the influences of ingenious producers Quincy Jones, Narada Michael Walden and personal mentor Steven Ford, Lindsey is unrestrained when it comes to music. His iPod rocks tunes from Christian artist Kevin LeVar and Gospel superstar Donald Lawrence to Jazz artists the Brecker Brothers and European rockers Coldplay.
George Huff, Byron Cage and Trent Cory are just some of the artists with upcoming projects produced by Lindsey. Lindsey and wife Adrian are owners of Whatbox Global Media, Aaron Lindsey Publishing, and Groove Habitat Studios. Lindsey will appear as an expert panelist on Ace Alexander's Radio Upclose Seminar on May 5 in Fort Lauderdale, Florida as part of the Gospel Complex.

For more information on Aaron Lindsey, visit www.aaronlindsey.com. Photos by Jennifer Belger.

Stellar Award Winner Jessica Greene: How She Got Here

2009-02-13T14:12:00.006-05:00

by Louise M. Moore

Just two years ago, Contemporary Gospel artist Jessica Greene was unsigned and preparing to independently release her debut project 4 THE WORLD. Now, two years later, this Baltimore, Maryland native recording sensation is watching her music career reach new heights. Her remarkable success is mostly due to hard work and persistence, but also because she just picked up the 2009 Stellar Award for New Artist of the Year. It's an honor she shares with Gospel superstars like Smokie Norful, Martha Munizzi, Dwayne Woods, Myron Butler and RIZEN who previously won the coveted award.
"Winning a Stellar Award opens a few more doors than average like album features, additional platforms and it changes monetary value of calls for new things," explains Greene. "For example, Black Entertainment Television's Sunday Best program is giving an opportunity for me to offer commentary and advice on auditions for the 2009 season."
When asked about her ascension to Stellar status, Greene is quick to point out that her journey has not been an easy one. "There are no short cuts," she admits.
Working hard as an Independent to promote her CD to college campuses and Internet radio, Greene says she employed all sorts of grass roots marketing just to get her music heard. "We used text messaging and MySpace pretty much the same way President Barack Obama used it during his campaign," says Greene whose diligence resulted in a momentus buzz about her music on the East Coast.
Nevertheless, it wasn't until she signed with Independent Gospel label Habakkuk Music that Greene began to make significant strides in the industry. Recognizing the promotional support and industry knowledge of Habakkuk's CEO, April Washington-Essex, Greene insists that "at the end of the day, if you don't have an engine behind you with radio savvy that can push your product, it's difficult to get your stuff played."
Having reached this pivotal point in her career, Greene has sage advice for Independent Gospel Artists. "Know the business and be smart about decisions you make."

The Stellar Awards will air on the Gospel Music Channel on March 1, 2009 at 7 p.m. (ET). For other local air dates, visit www.thestellarawards.com.

Project a New Image Just in Time for a Brand New Year

2009-01-15T00:53:00.007-05:00

Ok, so you’re an aspiring Gospel artist and you want the focus to be entirely on God. That’s great, because that’s how it should be! I applaud you. But guess what? Just because you sing for God doesn’t mean you have to let who He uniquely created you to be fall through the cracks! Yes, for many of you an image makeover is long overdue and now is the perfect time to project a new image for a brand new year.

I know you’ve heard the saying “an image is everything.” I wouldn’t necessarily say it is everything, but it is a pretty big deal!

Ecclesiastes 9:13-16 tells a story about a poor but wise man whose wisdom saved a town. This man evidently had people’s attention long enough for them to hear his plans for delivering the city, but he didn’t have anything to KEEP their attention and focus. Because people are destined for greatness in God, and there are some things you can do to insure that you are taking care of business so that you don’t miss any windows of opportunity.

What about you? You’re an independent artist and you may want to score a record deal, or get airplay on the radio. You may even want to reach people on the Internet with your ministry but for some reason it seems like no one is taking notice. What should you do?

A picture, the saying goes, is worth a thousand words. This is so true! I know you can sing with the best of them, but many people make buying decisions based upon what they see with their eyes. You’ve probably done it yourself. You may have gone to someone’s website, and they could sing like an angel and you said, “That was hot” and kept it moving. You didn’t take them seriously because nothing stood out that said “I’m serious about this.” Great photos say, “I’m serious and am about my business!”

The “packaging” process begins with photos. I know you’ve already invested in your career by paying for studio time, production, engineering and much more. I know the process – believe me. But your image is just as important, if not more. Imagine having a great product created, but no-one bought it because the packaging wasn’t right. Does that make sense?

Find a local photographer in your city and set up a studio shoot. Don’t go the easy route by using a throw-away camera or even the digital camera you received last Christmas. These cameras can’t measure up to a professional camera operated by a professional photographer. As well, great photos require good lighting and someone who is good at directing the photo shoot so that you can get some out-of-this-world shots. A great studio or location, photo retouching and color correction can make all the difference in a good photo and a wow photo. Why do you think so many people look great when they go to Glamour Shots?

A good photographer doesn’t have to cost an arm and a leg. Shop around and check out their work. Ask your friends if they know anyone who knows a good wedding photographer. Chances are you could use them, or they may know someone.

Great photos translate into many other things, like a great album cover, a slamming website and much more. People know when they see someone operating in excellence. That’s all I’m really talking about here. Go the extra mile. Don’t just go
halfway. Believe God for the best. He’ll make it happen. Just have faith, don’t give up and get a polished, professional look.

Your best days are ahead.

Aziz Peregrino-Brimah is president and CEO of Bezworks Design, a graphic design company that has worked with A-list artists and industry professionals. He is nominated for a 2009 Stellar Award for Recorded Music Packaging of the Year for his design of Happy Holidays from Vickie Winans. Having released his own debut CD Livin Proof in 2006, Aziz is also an award-winning Holy Hip Hop artist.

Why the Poor Man’s Copyright isn’t Enough

2009-01-15T00:45:00.008-05:00

A common question that I am asked is, "Does the Poor Man's Copyright provide the author legal protection?" The short answer to that question is always, "No." For those of you who do not know, the Poor Man's Copyright means taking a created work like your original song and mailing it to yourself. It is commonly believed that by mailing the work, the US Postal Service will provide an official date and prove ownership. However, in truth, it is really not that simple. According to US Copyright Law, copyrights are granted automatically the moment when the work is created. So, as it relates to music, the moment the lyrics are written down on paper, the song is recorded on any device or reduced to sheet music, that author has copyrights. Therefore, you can save the postage in preparing your work for the Poor Man's Copyright. The next question is, "Why do I need to register with the US Copyright Office?" To that question my answer is, "Registration has its privileges." Here are the top three reasons why you should register your music with the US Copyright Office.

1. It establishes a public record of your copyright claim to the work.
2. It gives you the right to file a copyright infringement law suit in court.
3. If you are successful in an infringement law suit, you may be entitled to statutory damages of not less than $750 or more than $30,000.00 dollars per infringement. In the case of willful infringement the court can increase the damages to $150,000.00 per infringement.

The bottom line is that filing your work with the US Copyright Office will provide you with the tools you need to PROTECT and DEFEND the work you have created. You never know when God will allow one of your songs to earn a million dollars. Don't you think that's worth a $45 investment? The articles provided by Angela Green, Esq. are for informational purposes only concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and part owner of Key II Entertainment, an artist management company.

Taking Care of YOUR VOICE the Instrument of Your Temple

2009-01-15T00:40:00.006-05:00

by Mark A. Williams, M.D., Ph.D.

Tip: Drink at least eight glasses (8 oz. each) of water each day.
This is perhaps the most basic of instructions for improving and maintaining good voice health. For the vocal cords to vibrate rhytmically and regularly, they have to be well lubricated. When singers are dehydrated, the vocal cords also become dehydrated, thinner and do not vibrate as efficiently. Juices, sodas and other drinks are no substitute plain water -- from the tap or a bottle.

Mark A. Williams, M.D., Ph.D. is an otolaryngologist (Ear, Nose & Throat doctor) in Nashville, TN. He is the founder of the Voice Care Center of Nashville, where he specializes in the prevention and treatment of voice disorders of singers, performers and professional voice users. In addition to his medical doctorate, he holds a doctorate of philosophy (Ph.D.) in Pharmacology and Cell Biophysics. His experience as a surgeon, scientist and singer/songwriter permits him to provide voice, ear, nose and throat care to his patients with unique and unparalleled insight.

Marketing on a Tight Budget: Best Options for Independent Gospel Artists

2009-01-15T00:34:00.005-05:00

As an Independent Gospel artist, you probably don’t have the big budget that major label artists enjoy. You don’t have hundreds of thousands of dollars worth of promotion to support your project. But, guess what? In today’s dismal economy, even the big record companies are using cost-effective marketing options to get the word out and keep costs down.
While television and radio are very effective mediums, they do not make my list of frugal options for an Independent artist who is looking for significant returns from every form of media that is utilized. Whatever funds you have for marketing will be quickly depleted with ads over the airwaves. To get the most benefit from your marketing investment, use practical, less expensive avenues that will not leave you penniless. But, first and foremost, have your marketing plan in tact and know exactly how much money you have allotted to market your CD.

Press releases are a surefire way to convey your message to the Gospel music industry and even consumers at a very low cost. You can do it yourself or hire a publicist to do the work for you. If you do it yourself, you will need to employ good writing skills, have a comprehensive and targeted media list and know how to strategically place your release for optimum coverage. Also, make sure that you have a newsworthy angle before deciding to use a press release as a marketing tool.

Banner ads are available at very reasonable rates on many high-traffic industry sites such as BlackGospel.com and GospelCity.com. To maximize your exposure, you can purchase ads on several sites that reach your target market and, then, track which ones yield the best results for you and adjust your ad buy accordingly. Also, if you do not have your own graphic designer, please factor in design costs to create your ad. Some sites may offer this service as well for a nominal fee.

E-zines or web magazines target very specialized audiences and, in most cases, for a rather modest cost. For instance, if you’re trying to reach radio programmers, then, find an e-zine that caters to that audience and place a consistent ad schedule. Regular hard copy magazines may be good options as well, especially if it’s a start-up publication with a small, but loyal circulation. Chances are the ads will be affordable.

E-mail marketing services blast your message to their particular marketing list. The cost can range from $200 to as much as $1000 per blast. Some e-mail marketers boast large subscriber lists but do your research to ensure that those subscribers are the ones you need to reach. It is better to market to a smaller, specialized list than to send to a large pool of people who have no interest in your genre of music.

These are just a few ways to make the most of your marketing dollars especially when the funds are very limited. Do not rely on one specific form of media but a well blended marketing mix to achieve the greatest results.

Louise Moore is a publicist and marketing professional with several years experience in media including radio, TV and print. In Gospel, she has worked with Dr. Bobby Jones, Martha Munizzi, Troy Sneed and Creflo Dollar Ministries. Louise has written, edited and proofread for magazines, corporate training manuals and inspirational books.

Understanding the Importance of Mentors

2009-01-15T00:19:00.004-05:00

by Canton Jones

I firmly believe in the importance of mentors. If you ever get to a place in life where no one can tell you anything, then you are on your way to failure. Mentors in my life have provided guidance, wise counsel and even correction. Everyone needs to have someone with the ability to speak into their lives. A good mentor will see what you cannot see and even tell you things that you may not want to but need to hear.

Singer, songwriter, producer, Canton Jones is a Holy Hip Hop artist who has entertained more than 500,000 people and sold nearly 100,000 units independently. He has several songs in regular rotation in the U.S. and abroad, including Love Song, Stay Saved and My Day. He resides in Atlanta with his wife Ramona and daughter Love.

What You Should Look for in a Radio Promoter

2009-01-15T00:06:00.008-05:00

by Gina Miller

You already have dates but what about radio? Do you attempt to garner airplay yourself? If you hire someone, who do you hire and what credentials should they possess? The answer: all the P’s of promotions. A good radio promotions person should know and understand the following P’s.
· Process. The process of radio and how music is added and put into rotation for airplay.
· Players. The players or programmers at a radio station with whom your radio promotions person should have rapport and know how to reach.
· Packaging. The packaging of your CD should make a favorable impression on the program or music director because, although your radio promotions person is the liaison, it’s the programmer’s first look at your investment in your project.
· Personable. Your radio promotions person should be very personable with a pleasant temperament and should convey those characteristics when communicating with programmers.
· Promises. Don’t let anyone make you any promises that you KNOW they can not make good on. I would also suggest that you don’t make any promises to yourself. Under no circumstances should you make promises to others, as you build your brand that you know you can’t deliver. It’s better to say NO, than to say yes and not be able to show up somewhere where people are expecting you. Your integrity and name are at stake, so you have to be wise. A lot of times artists don’t get looks because of something other than the music.
· Practicality. Being practical can keep you from being completely busted (emotionally, physically, and financially) while trying to promote your project. Set realistic goals and expectations. Can you really afford a 20 city campaign or should you focus on 10 or 15?
· Prepare a Plan. This could be used together or separately. Have you done your homework? Have you researched the stations on which you are seeking airplay? Does your music fit their format? Who else is releasing music at the time you want to release your CD? Do you have a plan as to where you will go to promote and how you will go about it?
· Priority. Whether you are the only client or not, your radio promotions person should make you feel that you are his or her priority. They should know how to make you feel as though you are the most important artist to them and that your agenda and career take precedent.
· Pray. I hope you will do this one first and, given the sanctity of the music being promoted, I certainly hope your promotions person will pray too. Pray and then pray some more.

You can do it. Take the P’s of promotions with you as you travel down this new and exciting path. I look forward to hearing your music on my favorite station.

Gina Miller is VP of Promotions for Nashville-based Light Records. She represents artists such as Shirley Caesar, Bishop Paul S. Morton, Paul Porter, Youthful Praise featuring JJ Hairston, Coko and several others.

How to Stay on Top of Your Music Ministry Amid the Storm

2009-01-14T23:55:00.008-05:00

by Tye Tribbett

The biggest challenge for any Gospel artist is not to conform to what the world has become and is becoming! The Bible says that we are "in the world but not of the world." It's great that we are not of the world but the challenge is we're still in it! We still have troubles. We still have storms. For a Gospel artist, that means we can be affected by every aspect of what's going on in the world but we also have power through Jesus Christ to withstand it and come out victorious. Paul tells us in Romans not to be conformed to this world but to be transformed. Trans means to go beyond or across. So, we're challenged not to conform to the world but to go beyond it or across it almost like an eagle who has the incredible ability to fly and soar above storms. God wants us to soar above the world but still even with that ability the eagle has, the storm is STILL THERE! So the next time you're going through your storm and it's affecting your very being, even your music ministry, remember: Fret not when the storm doesn't disappear. The storm might still be there but God has given you the power to soar above it. You must remain connected and focused on Christ. Just like Peter, you can walk on water. If you're focused on Jesus!

Tye Tribbett is founder of the Grammy-nominated and Stellar-Award winning gospel group Tye Tribbett & G.A. (Greater Anointing). Tye and G.A. have performed on such shows as Saturday Night Live and The Tonight Show with Jay Leno. Some notable Gospel hits include No Way, Victory and Everything.

The Real Deal About Radio Promotions

2008-11-23T21:01:00.007-05:00

by Debra "Snoopy" Hanna

There are many independent artists trying to get their music played nationally. To get your CD on radio, you have to deal with the Music Director but eight out of ten times it's the Program Director that makes the final decision. As an artist, you are very close to your project and if someone says they don't like it you may take it personal, and it's not-not at all! As a seasoned promotion person, I have learned to not take NO for an answer and overcome a NO with airplay! It takes time and persistence but if you hire a seasoned promotion person, they can effectively work your CD project and get results in a timely manner. I'm asked this question all the time: "Why should I hire a radio promotions company to work my CD versus doing it myself?"

The Music/Program Director prefers to work with a person that they know and deal with on a consistent weekly basis. They should have a relationship with the promotion person and both can go back and fourth about the merits and or pros and cons of the CD.
A seasoned promotion person knows their programmers and their moods. A MD or PD may initially hear the song and not like it, and you can play it for them two weeks later and they LOVE it!! It's not personal. It just is what it is. Sometime people have bad days.
A seasoned promotion person will set up on-air interviews, send out bios on the artist and propose track dates for upcoming events at radio and various gospel events and churches in various markets. Over all, it takes skill, knowledge, personality and God's favor to get this job done and done well.

Debra Hanna is owner of Mighty Dominion Entertainment, a Chicago-based radio servicing and promotion company. Known simply as "Snoopy" she represents some of the biggest names in Gospel music and is in great demand as a radio promotions professional.

Partner With Talented People - Canton Jones

2008-11-23T18:47:00.002-05:00

There is an old quote that reads, 'No man is an island'. Simply put, no one can ever survive or be successful by keeping to themselves or not working with others. It is my endeavor to find and to connect with individuals that are gifted, innovative and motivated. When I first started recording, I thought that I had to do it all: produce all the tracks, write all the lyrics and perform all of my own songs. It wasn't until I started partnering with other artists and producers that my music went to another level. Working with other people does not diminish your talent, it only enhances it. When creative individuals come together, it causes your skill level to soar to new dimensions.

Singer, songwriter, producer, Canton Jones is a Holy Hip Hop artist who has entertained more than 500,000 people and sold nearly 100,000 units independently. He has several songs in regular rotation in the U.S. and abroad, including Love Song, Stay Saved and My Day. He resides in Atlanta with his wife Ramona and daughter Love.

Protect Your "Stage" Name, Legally -Angela Green, ESQ

2008-11-23T18:06:00.001-05:00

A couple of years ago one of my rapper clients called me very concerned. He was in the process of building his MySpace page and came across another rapper using his stage name. Now, I am not saying it was similar to his stage name. It was his stage name including the exact spelling. This was an ironic situation because this client had just talked to me about filing his application with the U.S. Patent and Trademark office for his stage name. After I calmed him down, I asked him two questions. One: "Have you been using your stage name so that the public would know you by that name? Two: "Do you know exactly when you started using the stage name in public?" In trademark law, your right to a name begins the day you start using it in public. In fact, you cannot even make application for a trademark without being able to give the date that the mark was first used in public and provide evidence of it use such as a flyer, business card, business letterhead, etc. In addition to that, you can go into court and enforce your rights to the name without having filed your trademark application. Now, do not get it twisted. It is BETTER FOR YOU to have the filed application, especially when you are trying to enforce your rights against another person. However, until you are able to pay the money to file your trademark application don't be afraid to Let the People Know Your Name.

The articles provided by Angela Green, Esq. are for informational purposes only concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and part owner of Key II Entertainment, an artist management company.

What Does a Record Producer Do? -Kendall Duffie

2008-11-23T17:35:00.005-05:00

A producer is somewhat like a coach to a sports team. The coach makes the calls based on how the game is going. You don't just throw in your five best players because you have them. Sometimes you have to rotate them based on the strategy of the game. If you need a defensive presence you may sit down your star offensive player to get the stops you need and trust the other guys to compensate offensively while the star scorer is on the bench. If you have a great musician that doesn't automatically qualify him or her to play on the record. Depending on the feel of the song, you may go with a player that you know will bring that particular song to life. That player may not be a better overall musician but may be the best musician for that song and that vibe. This is where real producing is shown. If the song is in the wrong key for the singer, what do you do? You must know your singer very well to make these decisions. If your singer is in town just to cut his or her lead vocal and has a flight they have to catch you need to get the best vocal out of them without sacrificing the performance so you must manage the clock well enough to get that completed and have that singer out of the studio on his or her way. So now time management becomes a part of the process.. Just like in a game, 38 seconds left so now time management becomes a part of how you coach. Not just who's my best player, but whose the best player based on the situation at hand. So to dispel the myth of many of today's self appointed producers, having a drum machine or the fruity loops music sequencer DOES NOT MAKE YOU A RECORD PRODUCER!

Kendall Duffie is the CEO of SoulVibe Entertainment, an independent label and co-owner of D3 Entertainment where he handles the day to day operations at the Vibe Room Recording Studio. Kendall has worked with such artists as CeCe Winans, Marvin Sapp and Kirk Whalum.

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How to Stay Grounded in the Gospel Music Industry - Niyoki

2008-11-23T16:26:00.009-05:00

When I look back at the start of my Independent label, D2G Records, and the launch of my solo career, I see many things that I could have done differently. However, I wouldn't take anything for my journey. It has all been a lesson and a process that God ordained for my life. With that being said, I would like to offer five suggestions for staying grounded while in this Gospel music industry.First, although this is a business, it is important to not lose focus that it is GOD's business first! There are many opportunities that might present themselves that would allow for distraction and lack of focus in glorifying the Lord. It is important to find time to commune with him daily for guidance and direction. Second, remain humble. It is easy to look at your accomplishments and allow a little pride to creep in. It is natural to be proud of what God has allowed you to achieve but keep it all in stride.Third, keep people surrounding you that are not afraid to "keep it real" with you. It is my husband for me. For example, he has reminded me before to make sure that after a concert that I am never too tired to spend time with fans and friends. Four, have fun and enjoy what you are doing! Having fun doesn't need too much explaining does it?Five and lastly, don't sweat the small stuff. There are so many roads that I have taken that I question. Should I have done this show? What about going to this city? I didn't get a chance to call this person back or do this. Learn about the business, be a good steward of the talent God has given and do your very best for Him. But even with that, there are so many mistakes that you will make. Just remember though that its OK and what is for you, is for you and no man can take it away.I would like to leave you with one of my favorite scriptures, Proverbs 3:5-6. Trust in the Lord with all your heart and lean not unto your own understanding. In all your ways acknowledge him and he will direct your path. Enjoy your journey!

Niyoki is a national recording artist whose freshman solo album "My Everything" featured the hit single "He's Here." Niyoki, along with her sisters, sang background for three years for R&B superstar Prince. Her sophomore project "Rest" was released August 2008 on her independent label D2G Records.

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Smart Timing Of Your CD Release Can Increase Your Chances For Airplay

2008-11-23T15:26:00.004-05:00

As national music director of a Gospel radio network, I get lots of calls each week from record labels and promoters seeking airplay for their artists. But for Independent artists in particular, timing can play an important role. It would be wise for you as an Independent to be aware of who is releasing what and when. For example, if The Clark Sisters, Mary Mary, Kirk Franklin or Marvin Sapp are releasing their projects within a certain month, then that particular month probably isn't the best time for you as an new Independent to release your CD. Here's why. When it comes to adding songs for airplay, major artists are always going to be at the top of the list because they are familiar to listeners. It's not that your song may not be just as good but if a PD or MD is trying to decide whether to add an artist that his or her listeners are familiar with or someone new and unknown, who do you think is going to get first consideration and more than likely the add? You guessed it, the more familiar artist. So, do your research. Know when major artists plan to release their new projects and strategically plan your release date around them so that you have less competition for airplay.

Ace Alexander is founder of Airplay 360 and facilitates industry seminars on "How to Get Your Music Played on Radio and More" which have been featured at the Bi-annual International Gospel Industry Retreat. Ace is also Sheridan Gospel Network's national music director and host of its afternoon Praise Party radio show which is heard in over 50 radio markets in the U.S.

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